Repercussion of president's speech at the UN
This case analyzes the digital impact of President Luiz Inácio Lula da Silva’s speech at the 79th UN General Assembly in New York on September 24, 2024. The goal was to understand how different audiences reacted on social media, identify predominant sentiments, and map the main topics discussed. The study was based exclusively on publicly available online data, with no direct connection to the president’s team or related institutions. Through social listening techniques, the analysis highlights not only the reach and polarization of the debate, but also how specific narratives gained traction and shaped perceptions of the speech.
Repercussion of the president's speech at the UN.pdf
Repercussion of the president's speech at the UN.pdf
Social Listening - Coffee Brand 2024
Qualitative social listening conducted by analyzing conversations on platforms such as Facebook, Twitter (X) and Amazon, where consumers discussed their experiences with low-acid coffee, especially those with digestive sensitivities and acid reflux. During the process, spontaneous mentions, comments, ratings and personal accounts were collected, focusing on the motivations, emotions and problem points expressed by consumers
Case The Town
This research was carried out independently, as a form of study and portfolio case. It has no relation to the official event.
Monitoring Report - Coca-Cola Zero
This project was developed as part of my portfolio to demonstrate my expertise in Social Listening and consumer insight. Although the focus was on Coca-Cola Zero, it is important to note that the study was not commissioned by or directly related to The Coca-Cola Company. All the data used was obtained from publicly available information on social media platforms.
Social Listening / B.I - Teleton 2023 and 2024
The Teleton is the biggest Brazilian television marathon, aired annually by SBT to benefit the Association for Assistance to Disabled Children (AACD). Stilingue by blip promotes the War-Room, with the aim of monitoring and maximizing the show's presence on social networks.
- Monitoring mentions, conversations and trends in real time.
- Identifying opportunities to create content and interactions.
- Communication with other teams.
- Insights for content creation: https://www.instagram.com/p/CzhXjyqRsQX/
Tool: Stilingue
- Identifying opportunities to create content and interactions.
- Communication with other teams.
- Insights for content creation: https://www.instagram.com/p/CzhXjyqRsQX/
Tool: Stilingue
